WHO CARES WHY NOT is a label created by Sam Enriquez that focuses on badass statement pieces that don't conform to any rules from handmade hats, headpieces and goggles to well procured selection of clothing and accessories that'll definitely make you stand out from the crowd. Who Cares Why Not initially started as a style and fashion blog back in 2009 when Sam lived in Singapore. It took a hiatus when he moved to New York to pursue theater arts. After he graduated, his friends took him to his first Burning Man Experiece and that's where he got inspired to relaunch the brand to what it is today, a fashion and lifestyle brand.