STAND OUT FROM THE CROWD BECAUSE
A fashion and lifestyle label by Sam Enriquez featuring bold and statement pieces from hand-made accessories to stand-out clothing.
Who Cares Why Not began in 2009 as a style and fashion blog, written by Sam from Singapore. It went quiet when he moved to New York to study theater arts. After he graduated, friends took him to his first Burning Man — and that is where the idea came back, no longer as a blog but as a fashion label.
What came out of it is what WCWN makes now: crystal-studded caps, sequin coats, jewelled goggles, cloaks, masks and holsters. Pieces built to be seen, for people who get dressed without waiting for permission.
VISIT
The showroom is located in Williamsburg, NY at 100 N 1st St, Brooklyn, NY 11249. Visits are by appointment — book a time slot for in person or virtual styling.
Brooklyn, NY
Book
Explore the collection, check fit, and receive one-to-one styling guidance.
By appointment.
CONTACT
Questions about an order, a piece, a collaboration or a showroom visit? Send it here and a real person reads it.
THE COLLECTION
